A world class university born in a world class city.
Cal State LA was looking for a way to tell its rich, multicultural, infinitely complex story in a meaningful and memorable way. A story that would unify 28,000 undergrads and flex everything to help students achieve their goal of graduating, grow both campuses and develop a unified message.
We started by rethinking the university brand experience and the way people wanted to talk about the university. A cross platform approach was set forth to realize our vision. Taking what we learned, we developed a comprehensive style guide laying out the framework for the university, highlighting the culture, history and opportunities for which Cal State LA was known.
brand strategy, visual language, video, photography, brand collateral