A world class university born in a world class city.

Cal State LA was looking for a way to tell its rich, multicultural, infinitely complex story in a meaningful and memorable way. A story that would unify 28,000 undergrads and flex everything to help students achieve their goal of graduating, grow both campuses and develop a unified message.

We started by rethinking the university brand experience and the way people wanted to talk about the university. A cross platform approach was set forth to realize our vision. Taking what we learned, we developed a comprehensive style guide laying out the framework for the university, highlighting the culture, history and opportunities for which Cal State LA was known.

Link
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calstatela.edu

Services
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brand strategy, visual language, video, photography, brand collateral

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34%

Increase In Campus Bookstore Sales


18,000+

New Facebook Friends


4,000+

New Twitter Followers


2

Major Donations Exceeding $1 Million


28,000

Undergrad Enrollment (largest in history)


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