A new athletic legacy for a century old university.
It didn’t take an eagle eye to see that the Cal State University community desperately wanted to get excited about their athletics program. The next play was simple, develop a program and a brand that would give them the wings to soar. The first feather in their cap was bringing on Heisman trophy winner Mike Garrett as the executive athletic director and from here the sky's the limit.
brand strategy, visual language, video, photography, brand collateral