The perfect balance
It’s not often you can work with a brand right from the moment of conception. But that’s just what happened when the mammas over at Mamma Qi came to us looking for a way to connect new mothers with their new company & brand.
Our goal was to ensure that the balance between Mamma Qi's brand goals and the food experience for new mommas were met with the same satisfaction as a warm cup of nourishing soup. To do this we knew we would have to look at the brand the same way a new momma looked at her little one. We started with color theory to foster an earthy, friendly and nurturing palette. We then began a font discovery which would embrace the color palette. And finally we added a whisper of soft photography, color overlays and simple, sweet messaging.
brand strategy, visual language, video, photography, brand collateral