Whether launching a new brand or refreshing an existing identity, we help clients develop a strategy and positioning before diving into the development of the remaining creative elements. This process begins with research that involves talking to key stakeholders (business owners, customers, etc.), completing a competitive audit, and developing key insights.
This research fuels the brand story, target definition, value proposition, company differentiators, personality, and positioning statement. Taking a step back to align on the core values allows us to build a Brand Strategy that is based on key insights and opportunities that connect the brand to consumers.
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