Bruxton Group™ | Independent Branding & Design Agency | Los Angeles / Baltimore
Independent Creative Agency | Los Angeles, CA | Designing brand experiences with purpose + passion
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Embrace.io

Technology

Where purposeful design and adventure intersect. Embrace provides visibility into mobile app user behavior. As they prepared to launch the company, they needed a brand identity that supported the company’s values and mission. Bruxton created a powerful brand experience that launched Embrace and we continue to collaborate with the team to produce new brand explorations.

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 The Embrace brand was created by taking a look at what mattered most. The engineers that make up the company all share the same passion towards seeking new adventures, inside and outside the office. This core value spearheaded the brand identity development by creating a logo that resembles a compass. Within the logo design, we embedded key attributes that visually represent the company. This includes positioning the compass at a degree axis to represent the headquarters location, as well as including two intertwined elements to represent the way Embrace works with apps. The seven yellow lines that surround the logo are representative of the original seven employees that helped start the company.

The Embrace brand was created by taking a look at what mattered most. The engineers that make up the company all share the same passion towards seeking new adventures, inside and outside the office. This core value spearheaded the brand identity development by creating a logo that resembles a compass. Within the logo design, we embedded key attributes that visually represent the company. This includes positioning the compass at a degree axis to represent the headquarters location, as well as including two intertwined elements to represent the way Embrace works with apps. The seven yellow lines that surround the logo are representative of the original seven employees that helped start the company.

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