Cal State LA is a university known for its stellar academic programs, community environment, and focus on preparing students for their future. As the university underwent a rebrand effort, the athletics department joined this effort to refresh their look and get people excited about its program offerings.
The play was simple, develop the Golden Eagles Athletics program and a brand that would give the department the wings to soar. The first feather in their cap was bringing on the Heisman trophy winner, Mike Garrett, as the Executive Athletic Director. As the athletics department made internal shifts, externally the Bruxton team helped create a brand for the Golden Eagles that could live within the Cal State LA master brand. This included creating a visual identity, logo, mascot icon, uniform designs, and various brand applications for all the university sports teams.
The Golden Eagles Athletics department is a central force that unites the entire university community. The new identity allows the department, students, and athletes to fearlessly take on the world of college sports, and do so in style.