Bruxton worked closely with the KODA team to create the following mantra that inspires every aspect of the brand: Empowering Your Everyday Adventures. This mantra directly ties into the visual identity, which includes a logo mark, color palette, fonts, photography explorations, and packaging.
The established visual identity lives across several brand applications, including the KODA website. The website is used as a tool to showcase the products and connect customers with available resources. Bruxton helped launch KODAbuilt.com before a key trade show event that introduced the KODA brand. A trade show booth was designed to bring the brand to life through powerful visuals, informative displays, and interactive elements that introduced attendees to KODA.
As the company takes on new adventures, the KODA brand will continue to stick true to the people, products, and work that helped inspire every aspect of the business.