An item for every occasion
We started with deep discussion to get to the core of the brand’s personality, establishing a strong position and point of view. We then took that position and built a visual language and interaction framework to express the brand through every touchpoint of the experience.
We were tasked with finding a way the brand could represent itself in its new marketplace studio in Portland, OR. It needed to be easy for consumers to find the front door, enter, feel good and know exactly where to go to pick up their rented items. This gave us a chance to visually share the Omni story to them and invite them into the story.