Not long after Sightbox launched, Johnson & Johnson acquired the company to help expand its reach in the vision care industry. Bruxton continues to support Sightbox across various branding opportunities, including sports partnerships and social media integrations.
Bruxton worked closely with the team to develop a brand strategy, tone of voice and visual identity that presents Sightbox as an innovative company and creating a brand that strikes a balance between product and editorial, putting people at the centre of their service.
Navigating the complicated web of paperwork, scheduling eye doctor visits and managing to make it back to the same spot to pick up your contacts was what really inspired Travis to simplify the process. Sightbox aimes to "simplify vision care for people on the go.”