Cutting away at her own story and a style that rivals greek fortresses, Jayme came to us with a specific brand mark in mind. Needing to convey both modern and classic styles. What we found out was, at the most basic level of her business, she personally gets to know her clients. So we built an angular 'j' as the starting point and created a classic 'S' that she then signs just before handing to a client. Thus personalizing the art of handing off a business card and finishing the brand mark right there in front of the client.