Aug 3, 2020
A fresh new look (online) for Solara Suncare
Project Focus: Retail + Ecommerce, Branded Content,
Solara Suncare is revolutionizing the skincare industry by introducing a product that is not only stylish but safe for you and the whole family. Bruxton worked closely with the their team to create an elegant and playful eCommerce experience on Shopify.
From the beginning, the brand building and brand strategy for SS have been about setting the stage for clean and natural ingredients in the products we use on a daily basis. It’s also much more than just whats in the products, but the knowledge that comes with it. Stephanie, the founder, is on a mission to make us all aware of whats in the products we use and to create a suncare/skincare line that fits that bill.
Put skin health first!
“While CLEAN is a buzzword today, it was part of our mission four years ago when we first entered the lab to create conscious products with the ingredient list to match the promise. SPF is one of the most important daily skincare products, so I believe there should be more options that truly leveled up to the wellness and results-driven benefits of my favorite skincare + supplement products.”
— Stephanie (Founder)
Built for flexibility
The new design language is built through a modular system of components that give the brand team a framework to evolve and scale their experience through consistency and context.
From our color palette to typography selections, our goal was to improve readability, emphasize focus, and visually mirror the Solara mission.
Delivering value through utility and branded content.
The new site is faster, provides operational efficiency, and is brought to life through functional and modular Shopify components that are built to scale.