Frogtown Brewery is a craft brewery based in Los Angeles, California, that was established in 2013. The brewery had a loyal customer base, but it was struggling to stand out in a crowded market and attract new customers. In 2019, the brewery enlisted the help of The Bruxton Group, a branding agency, to update its brand and increase its visibility.

The Bruxton Group began by conducting market research and analyzing the existing brand. They found that the brewery's original brand lacked cohesiveness and clarity, and that the messaging was not resonating with potential customers. The agency also identified that the brewery's location in the Frogtown neighborhood of Los Angeles was a unique selling point that had not been fully leveraged in the brand.

Using this information, The Bruxton Group developed a new brand strategy that emphasized the brewery's location and its commitment to community. They also created a new visual identity that included a new logo, color palette, and packaging design. The new logo featured a stylized frog that represented the brewery's location and the playful nature of its beers. The color palette was inspired by the natural surroundings of the Frogtown neighborhood, with shades of green and blue.

To launch the new brand, The Bruxton Group created a comprehensive marketing campaign that included social media, email marketing, and event activations. They also helped the brewery develop new merchandise, such as t-shirts and hats, that incorporated the new brand.

The brewery saw a 35% increase in social media followers in the first month after the launch, and a 25% increase in website traffic. The new packaging design was also well-received, with customers commenting on the eye-catching design and the improved clarity of the messaging.

The Bruxton Group's work with Frogtown Brewery was recognized with several awards, including a 2020 American Advertising Federation ADDY Award and a 2020 Gold Hermes Creative Award.